Surrender to the simple pleasures of silver. Glow in the sheer radiance of gold. Drown in the dazzle of diamonds. Indulge in the Platinum ecstasy.And embellish your life's finest moments with our most precious stones.A whole new experience awaits you at Prince.

Acquire the beauty, grace and desire crafted to perfection in our exquisite designs. For every first in your life, and auspicious occasions hereafter, gift yourself a distinctive piece from Prince. And add that all-important gleam to your personality. From Dosham-free, certified diamonds to prized platinum, from intricate gold to the brilliant gems, and from sparkling silverware to a wide array of birthstones, there's just one abode that has them all.

Come to Prince and walk away with your very own share of sunshine. We promise a bright future. Starting today

As gold prices soar the world over, many a dream is dashed. Not anymore. With Prince's Gold Purchase Plan, you can now purchase gold every month. It's made possible by converting your instalment money in terms of its values in weight of gold. This is then credited to your account that can be redeemed whenever you choose to. You now have the advantage of acquiring the accumulated weight in gold at the rate of gold on the date of payment of the instalment.

All jewellery schemes allow you to redeem them only on maturity and that too at the price on the date of collection. Since hike in gold price is inevitable, the purchase on the date of maturity is quite limited. On the other hand, with Gold Purchase Plan, the monthly conversion of instalments makes you eligible for gold accumulated in your account on maturity, unaffected by the increasing gold prices.

The plan is a monthly instalment jewellery savings scheme. Instalments are accepted in multiples of Rs.250, subject to a minimum of Rs.500. The duration of the plan is a minimum 12 months and a maximum of 24 months.

The Plan entitles you to a cash incentive of 50% in the first instalment amount. No sales tax and surcharges will be charged from the members on prompt payment of a minimum of 12 instalments. If the account is continued for 18 instalments, one instalment will be paid as bonus. For those who continue upto 24 instalments, two instalments will be the bonus !

Gold Purchase Plan lets you remit cash at our counters, that also accept DDs or cheques, 7 days a week. Otherwise, you can also choose to use the automatic Electronic Clearing System (ECS) for payment of instalments. You no longer have to pay a monthly visit to the showroom on this account.

Generally no cash refunds will be allowed under The Plan in lieu of gold. However, the members will have an option to sell the weight of gold to us. We will purchase the accumulated weight of gold at the purchase rate of 22kt. gold on that day; which will normally be 5% less than the selling rate. Purchase amount will be paid by way of cheque after deducting the cash incentive which is availed at the time of joining the plan. No amount of bonus will be paid for those who avail this option.